KICK OFF The Scheels Sports & Fitness Expo offers all IMT Des Moines Marathon athletes a gathering with one another to celebrate of their active participation in their own health and wellness. Serving as the kick-off event for the IMT Des Moines Marathon, the Scheels Sports & Fitness Expo sets the tone for race weekend. More than 70 exhibitors are on hand featuring the latest in active apparel, accessories, product innovations, and adventure events.

In addition, the MidAmerican Energy Speaker Series offers informational and motivational talks over the course of the two-day Scheels Sports & Fitness Expo. Presentations feature official course overviews, bio-mechanics from Altra Footwear and meet and greet opportunities with special guest Jeff Galloway. Attend one of the MidAmerican Energy Speaker Series sessions and you could win a pair of Altra Footwear shoes!

The Scheels Sports & Fitness Expo, located at Hy-Vee Hall in the Iowa Events Center, also serves as athlete packet pick-up and walk-up race registration for all of the IMT Des Moines Marathon races.

DON’T FORGET Athletes who are registered for one the IMT Des Moines Marathon races are required to pick up their race number/bib, athlete apparel and race packet. Walk-up registration is allowed on both Friday and Saturday.

Admission to the Scheels Sports & Fitness Expo is free and the general public is encouraged to attend.

Friday, October 14
Scheels Sports & Fitness Expo
3:00 pm to 8:00 pm

MidAmerican Energy Speaker Series
3:00 pm to 8:00 pm

Athlete Packet Pick-up
3:00 pm to 8:00 pm

Athlete Walk-up Race Registration
3:00 pm to 8:00 pm

Saturday, October 15
Scheels Sports & Fitness Expo
10:00 am to 6:00 pm

MidAmerican Energy Speaker Series
10:00 am to 6:00 pm

Jeff Galloway Running School
10:00 am to 1:00 pm

Athlete Walk-up Registration
10:00 am to 7:00 pm

Athlete Packet Pick-up
10:00 am to 8:00 pm

Local 5 Pasta Dinner featuring Jeff Galloway
5:00 pm to 8:00 pm

Hy-Vee Hall is located in the Iowa Events Center | 730 3rd Street | Des Moines, IA 50309


Be a part of a growing and exciting expo that has quickly become a mainstay on the fall racing calendar. More than 9,000 athletes are anticipated for the 15th annual IMT Des Moines Marathon. The accompanying two-day Scheels Sports & Fitness Expo is home to packet pick-up for athletes and is also open to the general public. Highlights include the MidAmerican Energy Speaker Series featuring Jeff Galloway.

The Iowa Events Center, located in downtown Des Moines, serves as a premier gathering place. Hy-Vee Hall, within the Iowa Events Center is connected to hotels via the downtown skywalk system.

EXHIBITOR REGISTRATION To become an exhibitor, reserve your desired booth space, size and location within the Scheels Sports & Fitness Expo floor plan. Visit our interactive floor plan online and view extensive exhibitor show hours and load-in information.

Complete an exhibitor application online in minutes by clicking here.

EXHIBITOR SERVICES The Iowa Events Center has many services available to help create the space you are looking for when exhibiting at the Iowa Events Center. Let their trained services staff provide electrical service, phone and internet lines, or water and natural gas service to help you complete your booth. Increase your visibility, attract more customers, and extend your presentation time with the appeal of fresh popped popcorn, homemade cookies, or themed refreshment carts. Stand out in the crowd by working with the Iowa Events Center to ensure your booth and product are memorable.

Download the Exhibitor Services order form to order these services and more directly online by clicking here.

Hy-Vee Hall (Hall B) is located in the Iowa Events Center. 730 3rd Street, Des Moines, IA 50309.

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