BibRave provided a 12-month comprehensive marketing strategy and services, exceeding registration goals.
“In a year when so many races reported registration decreases, we were cautiously optimistic about what to expect for our event,” said Chris Burch, Race Director for the IMT Des Moines Marathon. “BibRave’s expertise helped us meet and exceed our marketing goals, pushing past 2021 registration for our weekend races.”
BibRave services included complete management of all IMT Des Moines Marathon social media channels, including paid social strategy, budget, execution, organic content strategy & calendaring, copy & asset creation, posting to all platforms, daily engagement, and detailed monthly reporting. This social content included sponsor and community activations, video content, race weekend programming, and custom content. In addition, BibRave helped the race reach a new audience by developing and managing a TikTok channel. BibRave also drafted, designed, and executed all e-mail marketing journeys.
“The IMT Des Moines Marathon is a leader in the running space,” said Andy Wallace, V.P. of Programs & Partnerships at BibRave. “We were thrilled to take the marketing element off their plate so they can focus on continuing to deliver a high-quality and award-winning event for their participants.”
The 2022 IMT Des Moines Marathon was held on Sunday, October 16th, bringing thousands of runners to the streets of Des Moines for a race weekend of events that included the IMT Des Moines Marathon & Half Marathon as well as the Bankers Trust Marathon Relay, Principal 5K Road Race, and MercyOne Children’s Hospital Kids Run.
About the IMT Des Moines Marathon
The IMT Des Moines Marathon advocates for individuals who actively participate in their health and wellness by engaging, coordinating, and providing community-related running events and initiatives.
BibRave is a marketing agency that specializes in fitness and endurance sports. With ten years of experience building and managing ambassador communities for large and small companies, BibRave brings a team of social media, creative, and online community-focused experts.
BibRave’s key strengths are developing creative events and in-person activations, managing creativity, project management, procurement, execution, and inter-agency coordination.
Lastly, BibRave has an extensive network of social media influencers called the BibRave Ambassadors, which it leverages to drive more race registrations and product sales for its event and brand partners.